You know that a high-tech company will want a different look than an attorney, and a wedding consultant will want a more fanciful interior than an insurance company. So, if you have a particular type of client in mind, gear your materials and finishes to appeal to the market segment that you’re after.

Even though there are limitations due to location, surrounding commercial development, traffic patterns, and other existing amenities, choosing appropriate materials will help attract target lessees.

Consider the following general rules:

  • Carpet helps muffle sounds and creates a “calmer” atmosphere than hard flooring. Real wood floors or wood laminates create a “rich” ambience and can be graced with area rugs for a professional or homey feeling, depending on tenant choice.
  • Grey, beige, and off-white walls suggest an efficient, no-nonsense approach to life and business. Pastels can be masculine or feminine, depending on the hue and tone; cream and yellow are perceived as friendly, pale blue is calming, and peach is cheerful. Light green might seem soothing because it is the color of nature, but it can also be slightly disturbing because some people associate it with hospital rooms and doctor’s offices. Purple and lavender are trendy and upscale.
  • A corporate firm staffed by Millennials will react favorably to hard-edged, contemporary materials and shiny metals in the break room and restrooms while an established real estate firm with high end clients might want granite, polished wood, and traditional cabinetry.
  • Fluorescent lighting and dropped ceilings seem somehow old-fashioned and clinical today. Consider halogen tracks, recessed cans or high-tech LED alternatives. Think about “daylighting” as well as about energy savings, and balance initial cost against long-term advantages and client satisfaction. Excellent resources are available to help you plan effective, cost-efficient, energy-saving installations.
  • While you probably cannot anticipate all needs, try to allow for flexibility in office configuration. A potential lessee might prefer partitions rather than full walls, for instance. Today’s trends, including job-sharing and flex hours, have an effect on spatial layouts. Modern company culture often requires “friendly” spaces rather than formal offices.
  • In addition to catering to ADA requirements, consider other far-reaching government-mandated changes such as safety signs, backup lighting, automatic alarms, emergency systems, and restrooms.
  • Finally, although it’s not exactly a decor consideration, security is an overriding concern. Workplace safety and security are within your domain as a property manager. Any tenant improvements that address those concerns will be welcome, no matter what business your tenants are engaged in. Back door ingress and egress, front door visibility, storefront surveillance, high-quality locks, communication lines — all are your concern as much as the tenant’s.

Empty shells are blank canvases waiting for the creative touch of an artist. When you have a building that’s awaiting a new tenant, spend a little time and imagination creating a space for your ideal lessee. StoneCo Building Group is here to help you every step of the way. Contact us today.